Millennium Hotels and Resorts has confirmed that, after 2022, it will drop its sponsorship to the cruel Iditarod Trail Sled Dog Race that is undertaken every year in Alaska, USA. This global hospitality management company (which owns 125 hotels in 22 countries) was one of the major sponsors of this race, which has been the target of animal rights organisations such as PETA because of the suffering it causes to the dogs participating.  

Dogs used in this race are forced to pull heavy sledges across approximately 1,000 miles of difficult terrain, under blinding blizzards and sub-zero temperatures. During the 2021 race alone, nearly 200 dogs were removed from the trail because of exhaustion, illness, injury, or other causes. 

PETA has reported that the dogs in these events, including some seen limping and suffering from chronic, painful arthritis, are forced to run so far and so fast that their bodies break down, their paws bleed, and some die after inhaling their own vomit. According to the animal rights organisation, more than 150 dogs have died during the Iditarod since it began, and that doesn’t include those who died in the off-season or who were killed because they weren’t fast or fit enough to make the grade. 

PETA has said the following as a reaction to the latest news: “The champagne corks will be popping in the Windy City tomorrow over the news that Millennium Hotels and Resorts is checking out of the Iditarod’s cruelty to dogs. PETA is celebrating this huge blow to the vile dog-sledge industry and will now turn its attention to the shrinking number of sponsors that are still willing to bankroll a race that has run dogs to their deaths.” Millennium Hotels will join the growing list of companies that also dropped sponsorship to the race, such as ExxonMobil, Chrysler, Alaska Airlines, Coca-Cola, and Jack Daniel’s. 

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.