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Australian actress Nicole Kidman has joined the growing ranks of celebrities who are investing in vegan, plant-based, and cruelty-free beauty products. She recently announced that she invested in Vegamour, a vegan hair care brand, which prioritizes biodiversity and the environment. The vegan cosmetic market is projected to exceed $24.79 billion by 2028.

Kidman said, “It wasn’t about being the face of the brand or selling products, but being an advocate for a holistically-minded lifestyle that prioritizes self-care…Once I learned about where they source ingredients and how they are supporting those communities through ethical harvesting, I knew that I wanted to support that mission.”

Other celebrities that have invested in this kind of ethical product are, Alicia Keys (who joined e.l.f. Cosmetics to launch a vegan beauty line in 2021), Ariana Grande (who launched the vegan perfume God is A Woman), Billie Eilish (who in 2021 also launched a perfume titled Eilish), Harry Styles (Who launched his first beauty line, Pleasing, the same year), Jennifer Anniston (who launched her hair care brand LolaVie), Jonathan Van Ness (who launched JVN Hair last year), Michelle Obama (joining The Lipstick Bar), Priyanka Chopra Jonas (who launched a vegan hair care brand Anomaly early this year), Rihanna (who in 2020 launched the Fenty Beauty line), and Selena Gomez (who has her sustainable makeup brand Rare Beauty). Would not be great if all these celebrities donated the profits of their businesses to vegan animal sanctuaries and became ethical vegans themselves (with no exceptions or compromises, as they all probably have the resources to get any proper vegan alternative to any product they may need)? Surely that would be the best way to make their investments truly ethical and to show to their fans that being ethical should not be temporal and a matter of fashion, but fashion and beauty should always be ethical.

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.