The animal rights organisation PETA has revealed that is planning to install a billboard in memory of the chickens killed in a truck fire on 16th March 2023 on the Staten Island Expressway, near Western Avenue, New York City, US. It is not known how many chickens died in the fire and whether any escaped. 

PETA, along with Humane Long Island, wants to put a billboard up that states: “In memory of the chickens killed nearby in a fire. If everyone were vegan, it wouldn’t have happened”. 

Tracy Reiman, PETA Executive Vice President, said in a statement: “Each of these chickens was an individual who died in terror and agony as smoke and flames engulfed her. PETA urges everyone to prevent birds from being crammed into trucks in the first place by taking the easy step of going vegan.”  PETA press release goes on saying: “Chickens killed for their flesh are crowded by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. Those used for egg production are confined to cramped barns, where each bird has no more than a square foot of space. At the slaughterhouse, their throats are cut, often while they’re still conscious, and many are scalded to death in defeathering tanks.”

Amber Canavan, manager of campaigns at PETA, told The Post Monday: “Instead of people just saying ‘oh that’s sad’ and moving along their day to stop for a second and think about why those animals are on that truck in the first place and what we can do to prevent it, which is quite simple and eat some vegan chicken nuggets.”

Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.