The restaurant chain Peter Pane commissioned the “Weltenretter-Index 2023” survey, which found that 3% of Germans strictly avoid animal products and another 21% frequently do so, suggesting around 25% of German residents eat mostly plant-based food.

According to the survey, 31% of German women often or consistently avoid animal ingredients compared to 17% of men. Young adults aged 18 to 39 are leading this trend, and one in three people demand more meat-free options in shops and eateries, while 80% of Germans value sustainable diets. 

Regarding age groups, 28% of 18 to 39-year-olds, 20% of 40 to 59-year-olds, and 23% of those 60 and older regularly eat plant-based food. Young adults also strongly advocate for more meat substitutes, with their demand 20% higher than older age groups. 

Eating plant-based food is becoming increasingly popular in Germany, with 13% of the population, especially under-40s (19%) and women (17%), preferring restaurants featuring plant food as the main dish. Also, 37% of all consumers, 46% of 18 to 39-year-olds, and 46% of women advocate for this because of environmental reasons (while about 30% of over-40s and men support this idea).

Patrick Junge, Peter Pane’s founder, stated to Vegconomist, “People who eat a meat-free diet are not nerds, but pioneers. I am convinced that meat consumption will soon have as little reputation as smoking. In 20 years it will be the exception… On the Peter Pane menu, 57 per cent of dishes and 22 per cent of burgers are already vegan or vegetarian. In ten to 20 years, we want to establish a completely meat-free offering. Preparations for this are going well: Peter Pane has already taken second place three times in the ProVeg ranking 2020, 2022, and 2023 as Germany’s most vegan-friendly restaurant chain.”

Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.