On 2nd and 3rd December 2023, animal rights activists in 20 cities in the world staged protests in front of Adidas stores as part of a global campaign asking the company to stop using kangaroo skin in its shoes’ cleats. Animal rights groups staged protests in Australia, Canada, Italy, Germany, The Netherlands, Spain, Ireland, New Zealand and the United States. Organised by Australia’s Animal Justice Party, which is advocating for a ban on kangaroo slaughter in the Australian Parliament, the global day of action was also supported by the Center for a Humane Economy’s “Kangaroos are Not Shoes” campaign. 

The Animal Justice Party manifesto reads, “Adidas, you have the power to change, to be on the right side of history. We are watching. The world is watching. We will hold you to account, and we will keep coming back until you stop killing kangaroos.”

Jennifer Skiff, campaign director at the Center for a Humane Economy, said, “Adidas states that it opposes the inhumane slaughter of kangaroos, but bludgeoning and orphaning a half-a-million joeys every year is the antithesis of humane. The global protest was a call on Adidas to uphold its pledge to operate humanely.“

Edita Birnkrant, the Executive Director of NYCLASS, an organizer of the NYC protest and others similar in the past, said, “Animals inhabit this planet with us, not for us. When we learned that Adidas was paying hunters to slaughter kangaroos and steal their skin, advocates in New York wanted to join the global fight to protect them.”

In July 2023, Republican Congressman Brian Fitzpatrick re-introduced the Kangaroo Protection Act, which could ban the importation and sale of kangaroo products in the US. The state of California banned the import and sale of products made from kangaroos in 1971. In 2023, NY State Assembly Member Linda Rosenthal introduced a similar bill, and a new bill was introduced in the Connecticut General Assembly to ban kangaroo products.

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.