In January 2024, The Body Shop, a British cosmetics, skincare, and perfume company founded in 1976 by Anita Roddick, has announced that its entire product range is now fully vegan and certified by The Vegan Society. After 50 years of its existence championing cruelty-free cosmetics, the firm has finally removed ingredients such as honey and lanolin from its product range in its mission to become fully vegan, not just cruelty-free (cruelty-free products are not tested on animals but may contain animal ingredients).

In an Instagram post, the chain posted the following: “WE DID IT! 100% of our product formulas are now certified by The Vegan Society. We’ve campaigned against animal testing since the 1980s, so we’re delighted our formulations are now officially vegan. As of December 2023, all of The Body Shop’s current product formulas have been certified by The Vegan Society. It is possible that old, discontinued formulations which have not been certified by The Vegan Society are still present in the market, as they are being sold through.”

Ian Bickley, Chief Executive Officer of The Body Shop, told VFL, “We were the first beauty company to fight against animal testing in cosmetics. We have now achieved another global first.” Chantelle Adkins, Director of Business Development at The Vegan Society, said, “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark. We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”

The company’s new marketing campaign “Yes! Another Vegan” will be promoting this important change of a brand many vegans have been wishing it was fully vegan, as it often supported animal rights causes (such as the Hunts Saboteurs Association). The brand also became the first beauty retailer to campaign against animal testing. However, The Body Shop came under fire when it was purchased by L’Oreal in 2006, as this French company refused to adopt company-wide policies against animal testing for its ingredients and finished products. In 2017, though, the company was then taken over by Brazilian beauty firm Natura & Co and has since been working to move back to its roots by championing cruelty-free beauty and alternative methods to animal testing. More recently, the company was acquired by private equity group Aurelius for £207m.

Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.