On 10th February 2024, animal activists demonstrated in the central Plaza de la Virgen in Valencia, Valencian Community, Iberian Peninsula, against animal exploitation and for veganism. In this vegan outreach or animal awareness event, very common in countries where there is a sizable population of vegans such as the UK or Germany, activists used posters and screens with videos related to animal exploitation while other people gave information about veganism.

The event was organized by the València Animal Save collective, which is part of the international organization Animal Save that started in Canada. María Jesús Puertes, one of the coordinators of the event, told El Periodic, “This afternoon we have been with posters and screens uncovering the terrible cruelty suffered by fish in the fishing industry, animals considered farm animals in slaughterhouses and showing why the consumption of eggs or dairy also implies exploitation and animal slaughter. We have been able to talk to some passers-by in order to put themselves in the shoes of animals that are used as food and provide them with tools so that they are informed of how to take the step to veganism. In these actions, we take the opportunity to explain that veganism goes beyond food and that it is not okay to use animals under any pretext in the textile industry, in laboratories to experiment with them or as a form of leisure or fun (hunting, bullfighting, aquariums, circuses or zoos)”.

Diego Nevado, a press spokesperson at València Animal Save, said, “From childhood, there is an attempt to distort the reality of other animals since the use and suffering for food or other purposes is not counted. Each animal has its reason for being and it is not fair to discriminate against an animal simply because it belongs to a different species, because if that discrimination happens in human beings it is frowned upon and these beings with the capacity to feel have exactly the same interest in living without being disturbed.”

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.