On 15th September 2023, the dating app for vegans and vegetarians Veggly released some of the results of a global survey which show which are the documentaries that have inspired more people to become vegan. According to a survey run over 11,000 participants, 36% of them chose documentaries on veganism as one of the most significant influencers in their decision to adopt a vegan or vegetarian lifestyle.

By analysing which documentaries the participants mentioned, Veggly concluded that the most effective documentary was Cowspiracy (21.8% of participants mentioned it) followed by Earthlings (17.6%), What The Health (12.3%), The Game Changers (10.1%), Other (9.0%), Dominion (8.7%), Forks Over Knives (5.3%), Seaspiracy (4.8%), Eating Animals (4.8%), Live & Let Live (2.6%), Before The Flood (1.8%), and Glass Walls (1.1%). 

Alex Felipelli, Founder of Veggly, said the following commenting on the creation of the new category in their survey: “As vegans, we should take careful note of these findings. We need to think of the best ways to communicate our message and help encourage new vegans. Of course, there are many great reasons to go vegan: for the animals, for the planet, for other people and food resources, and for health, and for your wallet. So, understanding the key motivations and most attractive arguments, based on these documentaries, is highly useful as it can inform our strategy for sharing the vegan message more widely around the world. Although Cowspiracy tops the table, the votes prove that all of these documentaries helped lots of vegans make the transition. Whether it helped you go vegan, motivated a new vegan to carry on their journey, or it sparked meaningful conversations with friends about veganism – all of this makes a difference!”

Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.