According to the opinion of private animal agriculture consultants, the consumption of cow meat in Argentina has fallen sharply in recent months following rising prices and inflation. Meat exports increased as bans and withholdings in the animal agriculture sector were eliminated, but the price of meat still increased from 6,000 to 6,500 pesos.

Sergio Padace, the president of the Argentine Chamber of Slaughterers and Suppliers (CAMyA), said, “Prices are going to be affirmed and little by little they are going to go up, accompanying inflation.” Cow meat prices are directly linked to the value of the dollar, so the price variation will change as the value of the currency continues to rise. Meat production was also affected by the drought which led to losses in calf rearing.

Victor Tonelli, a private cow and beef consultant, told Argentina NOVA that so far in 2024 in the Cañuelas Agricultural and Livestock Market (MAG), the steer was adjusted by around 18%, while in November 2023 the adjustment was almost 70%. Exports accounted for 30% of the total in December and 33% in January due to the release of withholdings. 

With an increase in the number of vegans in Latin America, especially in January when many people are experimenting with the vegan diet thanks to the international Veganuary campaign, which asks people to try the plant-based diet for at least a month, it is likely that this has also influenced the drop in meat consumption, which is a phenomenon that we see happening in other countries around the world. With younger generations becoming more open to veganism as they realise how harmful animal exploitation industries are, this trend is likely to continue. 

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.