The UK company Vegan Food Group (VFG), previously named VFC Foods Ltd, has acquired Germany-based vegan manufacturer Tofutown. VFG currently owns the fully vegan brands VFC, Meatless Farm and Clive’s. 

Tofutown is based in Wiesbaum, western Germany, and it manufactures vegan products including tofu, spreads, and frozen foods from two sites. It has another factory in Lüneburg. Tofutown generates revenue of €60m.

Dave Sparrow, the CEO at VFG, said: “VFG will now be a major player in plant-based food, with a significant manufacturing scale across three sites, employing over 300 staff, and with a strong network of strategic manufacturing and supply chain partners. This acquisition allows VFG to fast-track our growth across the UK and the EU in chilled, frozen, and ambient products, in both branded and own-label retail, as well as food service.”

Matthew Glover, founder of VFG who also founded the Veganuary and Million Dollar Vegan campaigns, said to Justfood.com, “Consolidation is required in the plant-based space, and with early signs of a rebound, the Vegan Food Group is well positioned to capitalise on market conditions and supercharge growth in the UK and Europe.”

Markus Kerres, the chief executive of Tofutown, said, “With Germany and the UK being the two biggest markets for plant-based foods, we’re well-positioned to thrive over the next decade.”In August 2023, less than a month after facing administration, the UK fake meat company Meatless Farm placed its products back on supermarket shelves just weeks after being acquired by VFC. Then, in November 2023, VFC Foods Ltd announced its acquisition of the pie company Clive’s Purely Plants. Annual sales for the group are expected to increase by 30% as a consequence of this move. As well as acquiring the Clive’s brand, VFC purchased Clive’s Dartmouth production facility, in the west of England.

Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.