Hungarian vegan activist Raul Vida has been recognized in Forbes Hungary’s prestigious 30 Under 30 list, marking the first time a vegan advocate from the country has earned this title. Forbes is an American business magazine founded by B.C. Forbes in 1917 and owned by Hong Kong-based investment group Integrated Whale Media Investments since 2014. It has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide, including Hungary.

Raul Vida became vegan eight years ago after witnessing a video from a slaughterhouse. He then founded Prove.hu, a leading digital vegan magazine in Hungary, which gets 300,000 monthly visits from people seeking informative articles, guides, and plant-based recipes. He also created the “Csir Kevin” Facebook page, Hungary’s largest vegan community boasting 283,000 followers and over 200 million organic video views. 

In addition, the editorial team has organised the annual Veganuár challenge since 2020, a Hungarian initiative inspired by the international Veganuary movement, with over 100,000 individuals signing up over the years to explore veganism. In 2023, he delivered 51 lectures to over 2,400 students in Hungary. Vida also founded Empátia Sztori (Empathy Story), a non-profit organisation which coordinates several vegan projects, and employs ten full-time vegan activists.

In a statement, Vida said, “I’m very proud to be the first vegan activist in Hungary to be recognized on such a prestigious list. It’s a wonderful feeling to represent animals and the vegan community on a list that captures the attention of hundreds of thousands of Forbes readers in Hungary, including corporate leaders and political decision-makers. I hope I can inspire people to change their perspectives for the sake of animals and our planet. The impacts of vegans are growing stronger, and its momentum in Hungary is unstoppable.”

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.