On 1st March 2024, vegan activists from the animal rights group PETA disrupted former Spice Girl Victoria Beckham’s runway show at Paris Fashion Week, by entering the runway holding up placards that read “Viva Vegan Leather” and wearing t-shirts with the message “Turn your back on animal skins,” and “Animals aren’t fabric”.  The show was held at the 19th century Salomon de Rothschild Hotel, near the Champs Elysees, Paris, France. Beckham’s husband, the famous footballer David Beckham, and their children Cruz, Brooklyn and Harper, witnessed the disruption from the front row. 

The activists were quickly escorted away by security, but at the end of the show, another activist managed to slip onto the runway bearing the same placard. The first activist had the time to walk the entirety of the runway before being intercepted by security, but the other two activists wearing the same t-shirt and placards had less time.

While the brand of the former member of the popular 90’s band Spice Girls has banned the use of fur and exotic skins in its collections, it still uses a large quantity of cruelly obtained leather, particularly calfskin. Mimi Bekhechi, PETA Vice President for Europe, said, “No garment or accessory is worth violently slaughtering and skinning a sensitive and intelligent animal. We are urging Victoria Beckham to turn instead to the ethical and eco-friendly innovations available today, such as high-end leather made from apples, grapes, pineapples, mushrooms, and more.”

This is the fourth fashion show disrupted by PETA this season. Activists also stormed the catwalks of Coach (in New York), Burberry (in London) and Fendi (in Milan). Last season, PETA also disrupted Fashion Week shows in New York, London, Milan, and Paris to protest against the use of animal skins.

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.