The British multinational low-cost airline EasyJet has announced that it will stop promoting all tours that include animal-based attractions, including marine parks, zoos, animal performances, animal rides, and sporting events involving animals. EasyJet said that it has also committed to educating hotel partners on the importance of animal welfare.

The airline took into consideration animal welfare guidelines developed by ABTA (the Travel Association formerly known as the Association of British Travel Agents) to ensure that the impact of tourism does not harm the planet or the natural world.

Katheryn Wise, wildlife campaigns manager at World Animal Protection UK, an animal welfare organisation, said: “EasyJet holidays has really stepped up for animals with this strong and ambitious animal welfare policy. From the outset easyJet holidays have been clear that they are committed to offering their customers responsible, wildlife-friendly travel options and it has been a pleasure to work with a company focused on listening to their customers and choosing not to profit from captive wildlife entertainment… It is through working together and commitment like this that we can truly expect to see lasting change for wild animals across the world.”

Matt Callaghan, EasyJet holidays’ chief operating officer, said, “As one of the largest tour operators, we’re committed to being an industry leader when it comes to responsible travel. Our own research tells us that sustainable travel experiences are important to our customers, so we want to make it easy for them to holiday better.”

This step, although in the right direction, is still miles away from what this airline, and any other, should be doing to become a leader of responsible travel, as they will continue serving animal products in their flights and promote holiday tours that involve the exploitation of animals for food or fibre.

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.