The spread brand Flora, now produced by the Dutch food company Upfield, has a new advertising campaign titled “Bit Weird”, highlighting how strange is that people still use dairy products from cows as food for humans when you can get plant-based alternatives now. The new advert was launched around the release of new Flora double cream products (plant-based) to UK supermarkets. 

The quirky humorous ad has a very minimalist style, and it shows, in an empty space, a flora spread product, a dish, a cello player, and a CGI cow, with the voiceover of a friendly actor that says, “There it is. Flora, made with plants, and it tastes so good that it raises a question. Is it a bit weird we’ve spent so many years pumping plants through a cow? Well, here’s a cow. Let’s ask him. Is it weird? It really is a bit weird, yeah, I totally agree, thank you, thank you. Flora, skip the cow.” The cow nods when the actor asks the question. 

Flora was founded in 1964 in the UK by a Lever Bros scientific development team headed by Terence O’Neill, but not until last year that it became fully plant-based as it used to use dairy in its “buttery” spread. However, in October 2023, it announced that it would be moving away from dairy completely, making its entire line vegan-friendly. Flora then launched a campaign called “Skip the Cow.”  At the time, Ian Hepburn, Marketing Director of Upfield in the UK, told Plant Based News, “We’re thrilled to have made the Flora range 100% plant-based, completely dairy-free, and suitable for vegans, helping us on our mission to build a better, plant-based future. The current food system isn’t sustainable, and we’re committed to driving positive change through delicious and nutritious food that’s not only easy and affordable, but better for us and our planet.”

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.