The animal rights group PETA has been using a campaigning truck to make passers-by think about the suffering of chickens in the animal agriculture industry, which imitates a truck transporting real chickens. In Spring 2024 the truck was seen in Arkansas. The “Hell on Wheels” truck’s second stop in the State was the parking lot of a Church’s Texas Chicken on Dr Martin Luther King Drive in Little Rock.

The large truck is plastered with shocking images of chickens bound for slaughter, and it blares the sounds of chickens in distress as well as a subliminal message telling people to “go vegan.” This interactive, mobile installation is a protest on wheels, a call for people everywhere to care about chickens. 

Sky Morgan, the campaigning truck driver, said to Katv news, “The mission of the truck of course is trying to get people to think of for just one moment about what happens to chickens before they end up on menus or on supermarket shelves. Every bucket of chicken, every chicken wing is a sensitive individual who wanted to live.”

Church’s Chicken management called the Little Rock Police Department, and after police officers responding ordered the ban to leave, the driver complied with their order, so no arrests were made.

At one point before reaching Arkansas, the truck was stolen and gutted, but  PETA recovered it and repaired it so they could continue driving home its message of compassion for millions of birds.

According to the PETA’s website, the next destination in Arkansas for the truck would be Hot Springs on the 25th and 26th of April, followed by Conway on the 27th and 28th, and Fort Smith on the 2nd and 3rd of May. It is expected the truck may move to another state after 12th May.  

“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.