On 2nd May 2024, animal rights activists from PETA disrupted an ITV shareholder meeting in London to protest the suffering of animals on the UK TV show “I’m A Celebrity, Get Me Out of Here,” known for exploiting many life animals like cockroaches or rats and making contestants eat body parts such as testicles or eyes.

Unlike the celebrity contestants, who consent to appearing on the show, these animals are not there by choice. They are subjected to stressful situations, confined to small and unfamiliar spaces, and in many cases, killed just for entertainment purposes. 

The Two activists who crashed the event wore frog masks and held a banner that read “ITV: It’s Cruelty to Animals… Get It out of I’m a Celeb!” They were swiftly removed by security after they told the ITV directives that animals deserve better than to be used in cruel stunts. In 2021, the show reportedly received more than 13,000 complaints over the use of animals.

In 2022, PETA sent a letter to presenters Anthony McPartlin and Declan Donnelly, calling on them to end their complicity in the show’s animal abuse and step down from their roles. In 2023, PETA founder Ingrid Newkirk bequeathed her rump to the show’s producers in a bid to get them to use the body parts of willing individuals in future challenges.

Kate Werner, PETA Senior Campaigns Manager, said, “Over the past 23 seasons that I’m a Celebrity has been running, thousands of animals have suffered and died on the show. PETA is calling on ITV to end the use of animals for the show’s cruel, moronic stunts and urges it to finally send the message to viewers that animal abuse is not acceptable or entertaining.”

Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.