The animal rights organisation PETA has written to Merlin Entertainment, owners of a new Peppa Pig Theme Park being built in North Texas, US, proposing that it not sell food with animal products when it opens to the public. 

Peppa Pig is a British preschool animated television series created by Neville Astley and Mark Baker based on the life of a pig and her other farmed animal friends. Peppa Pig World, a themed area based on the series, opened on 9th April 2011 at Paultons Park, New Forest, Hampshire, England. The series has become an international hit, and the new park is expected to open in North Richland Hills in Texas later this year, being the second Peppa Pig Theme Park in the US, after one in central Florida.

PETA asked the park to honour Peppa’s friends and family, and her young audience by offering visitors healthy, humane vegan foods and keeping animal flesh, milk, and eggs off the menu at Miss Rabbit’s Diner.

Ingrid Newkirk, PETA’s President, said, “Peppa’s young fans would be horrified to learn that Miss Rabbit was serving meat and milk taken from animals who are loving, playful, and affectionate —  just like Mrs. Cow and the other residents of Peppatown. PETA is calling on the theme park to leave animals in peace, not in pieces, by offering a menu of delicious vegan foods that everyone can enjoy.”

In the letter to Merlin Entertainment, PETA writes, “Just as you decided to leave pig flesh off the menu at your Florida theme park, we expect you’ll do the same in Texas, given that pigs are intelligent, playful, and affectionate beings — just like Peppa herself…You clearly recognize the irony of selling pig meat, so why sell products made from other exploited animals like Carol Cow or Mrs. Cow? Just like pigs, cows and other animals are friends, not food.”

Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.