On 22nd June 2024, vegan activists protested at the Triton Fountain of Valletta, Malta’s capital city, in a performance art stunt against the dairy industry. Three activists from Animal Liberation Malta wore pumps attached to their breasts and held up placards with slogans including “Dairy is Scary”, “Milk is Not Human(e)” and “Not Your Mother, Not Your Milk”. The activists performed the demonstration wearing chains, numbered ear tags, and fake blood smears.

In a statement, Animal Liberation Malta said, “The entire dairy industry is based on the exploitation of the reproductive system… milk consumption is in sharp decline globally, the dairy industry keeps growing by constantly pushing subsidised milk to be included in more and more products, even those that traditionally did not include any dairy…Humans are the only animals that continuously consume milk from other animals and continue to consume milk throughout their lives…Animal Liberation Malta highlights the fact that there is a compassionate, cruelty-free alternative to animal milk that is plant-based. Furthermore, plant-based milk is more environmentally friendly and natural to drink than milk from other species.”

This event was inspired by others who took place in the UK. On 21st October 2023, five women from the animal rights groups Speciesism.Wtf and Radically Kind staged a similar piece of performance art in front of the Tate Modern Museum of Contemporary Art in London. Titled “Dairy Is Not Human(e)”, the event aimed to challenge the notion that animals are commodities and highlight the ethical implications of speciesism. The piece also depicted the chained women pretending to be “milked” by machines, and then explaining to passers-by that they were artificially inseminated every year to meet the demand for milk. Samples of this “Human(e) Milk” (oat milk) were available for the public to try during the demonstration.

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Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.