On 22nd June 2024, vegan green energy entrepreneur Dale Vince gave a powerful speech as part of the Restore Nature Now march in London, UK, highlighting the connection between animal agriculture and our current planetary crises.

Vince owns the green energy company Ecotricity, certified as vegan by the Vegan Society as it does not use energy from burning biofuels from the animal agriculture industry, and the Forest Green Rovers FC, the world’s first vegan football club. In his speech, he said the following:

Farmland takes up 75% of our country…and we use it overwhelmingly to feed animals to feed ourselves. And that is such an inefficient system. A cow is the worst example,” he continued. “We put 10 times more protein into a cow than we get back out. A chicken gives us half back what we put in. The decline of nature is about taking land from nature for farming for an inefficient food system. And the great news is if we all stop eating animals today, tomorrow, whenever, in our country, we can free up 75% of that farmland, and that’s 75% of 75%. That’s half of our entire country that we can give back to nature…The great news is it’s in our power, the food we all choose every day. We can choose to chew differently. We don’t have to wait for governments. We don’t have to wait for big corporations. If we stop buying that stuff (meat, dairy, eggs, etc), they stop making it and for me, that’s an empowering message.”

When he asked the crowd how many people were vegan and a substantial group cheered, he said, “That’s wonderful. I’m so chuffed.”

In July 2023, Dale Vince announced his plans to launch Ecojet, the world’s first electric airline, which will also be vegan-friendly. The planned airline will use conventional planes retrofitted with hydrogen-electric powertrains, and onboard fuel cells will produce electricity by mixing hydrogen with oxygen from the air, producing only water as a byproduct. Vince claims this will generate the same power output as conventional aircraft but with a 100% reduction in CO2 emissions.

For free help going vegan: https://bit.ly/VeganFTA22

Jordi Casamitjana
“Originally from Catalonia, but resident in the UK for several decades, Jordi is a vegan zoologist and author, who has been involved in different aspects of animal protection for many years. In addition to scientific research, he has worked mostly as an undercover investigator, animal welfare consultant, and animal protection campaigner. He has been an ethical vegan since 2002, and in 2020 he secured the legal protection of all ethical vegans in Great Britain from discrimination in a landmark employment tribunal case that was discussed all over the world. He is also the author of the book, ‘Ethical Vegan: a personal and political journey to change the world’.