Juliet Gellatley is the founder and director of campaigning charity Viva! For four decades Juliet has been at the forefront of animal rights campaigning in the UK and has led many successful campaigns. One of the most notable investigations undertaken by Viva! was the exposure of Hogwoods pig farm. The horrific undercover footage led to the farm’s closure and major supermarket chains being forced to stop defending animal abuse amongst their suppliers. In this interview, Juliet gives many insights into effective advocacy and how Viva! has been able to create change for the animals.
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