VISION
Our vision is a world in which veganism is the moral baseline and organizations like ours are no longer needed to save and protect animals. We envision a society in which animal cruelty and exploitation are relegated to the past, and the future of all living beings rests in compassionate hands.
MISSION
Our mission is to create a vegan world of informed individuals who value the lives of all sentient beings and work to eliminate all animal exploitation and cruelty through compassionate lifestyle choices and advocacy.
STRATEGY
We will fulfill our much-needed mission by:
- Contributing to a thriving vegan community by highlighting positive changes taking place for animals
- Amplifying the work of activists, genuine animal sanctuaries, and vegan organizations through collaboration
- Educating individuals about veganism, animal exploitation, and ways to decrease the suffering of others through informed lifestyle choices and advocacy
- Inspiring individuals to become active in effecting change through impactful animal protection campaigns
Click below to learn more about our work!
