About Us

VISION

Our vision is to create a world in which veganism is the moral baseline and organizations like ours are no longer needed to save and protect animals. We envision a society in which animal cruelty and exploitation are relegated to the past, and the future of all living beings rests in compassionate hands. 

MISSION

Our mission is to create a compassionate vegan world that values the lives of all animals and works to eliminate animal exploitation and cruelty through informed lifestyle choices and advocacy. OR

Our mission is to create a vegan world of informed individuals who value the lives of all animals and work to eliminate animal exploitation and cruelty through compassionate lifestyle choices and advocacy. 

STRATEGY

We will fulfill our much-needed mission by:

  • Contributing to a thriving vegan community by highlighting positive changes taking place for animals
  • Amplifying the work of activists, animal sanctuaries, and vegan organizations through collaboration
  • Educating individuals about animal exploitation in today’s society and ways to decrease animal suffering through informed lifestyle choices and advocacy
  • Inspiring individuals to become active in effecting change through impactful animal protection campaigns 

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