In Mexico, veganism has ceased to be an ephemeral fad to become a consumer phenomenon with a real weight in the economy and eating habits. According to Statista, by 2025, about 9% of the population identifies as vegan and 19% as vegetarian. In addition, an additional 30% are considered flexitarian, thus showing a collective trend towards a progressive reduction in the consumption of animal products.
The value of the Mexican vegan food market reached 389 million dollars in 2024. According to projections by Horizon Grand View Research and Statista, it could exceed 714 million by 2030, with an annual growth of 10.7%. IMARC Group estimates an expansion of 8.7% by 2033, when the sector could exceed 631 million. These data place Mexico at the forefront of the vegan market in Latin America, above Brazil and Peru, both in the number of consumers and in gastronomic variety. According to HappyCow, in 2024, more than 3,100 restaurants offered vegan options, and Mexico City was among the cities with the most specialised establishments on a global scale.
Among the factors that explain this boom are the search for better health and the prevention of diseases, especially in a country with high rates of obesity, diabetes and hypertension. The growing environmental and ethical awareness also plays a role, promoted mainly by the younger generations, who are more sensitive to sustainability and animal welfare. Likewise, the increase in the availability of vegan products, now present not only in specialised restaurants, but also in supermarket chains and online stores, has been a determining driver.
Companies like Mr Tofu reflect this evolution well. In the beginning, more than 90% of its catalogue depended on imports, but currently, about half of its products are made domestically.
